MUSEMUSE

Haeley Gjesvold is a Portland-based creative director and founder of MuseMuse Studio. Her work explores the relationship between space, scent, and story—shaping environments that feel intimate, intentional, and emotionally resonant. Drawing from styling, staging, and sensory design, Haeley approaches creative work as a form of atmosphere-building, where objects, light, and ritual converge to tell a story.

By Haeley Gjesvold

Creative studio for space, scent, and story.

object

air

texture

light

meaning

object air texture light meaning

Scent Workshops

Haeley offers guided scent workshops for private groups, creative teams, and spaces, centered around candle and perfume making. Each workshop is designed to be hands-on, sensory, and memorable—inviting participants to explore scent as a tool for creativity, connection, and atmosphere.

Haeley offers hybrid home staging that works with a client’s existing home rather than fully furnishing it from scratch. Using the pieces already in place, she edits, rearranges, and styles the space—adding select furniture, objects, and finishing touches as needed—to create a cohesive, market-ready environment that photographs beautifully and appeals to buyers.

home as muse

styling and Creative Direction

Haeley offers styling and creative direction for brands, spaces, and projects seeking a cohesive visual language. Services range from hands-on styling to concept development and visual direction, supporting campaigns, shoots, and experiential environments.

MuseMuse is a creative studio led by Haeley Gjesvold. Working at the intersection of space, scent, and storytelling. Her practice spans styling, hybrid home staging, experiential scent workshops, and creative direction for brands and spaces that value atmosphere and intention. With a background in styling, fragrance, and visual storytelling, Haeley approaches design as a way of shaping how a place feels — not just how it looks.

philosophy